The Athletic Side of Us


The Athletic Side Of Us is a lifestyle-accommodating brand, which reconciles fashion with the dynamic fluidity of life, and with the evolving, athletic nature of human beings and their ever-changing humanity.

TASOU is a sustainable clothing and essential accessory brand, considering The Athletic Side of Us; the side of us, which is always on the move – whether for work or pleasure – in the infinitely mobile and interconnected modern world.

Reconciling the athletic, Act self, with our everyday experience; the TASOU Brand aims to bring fashion and essential accessories world forward into the everyday world, where it’s necessary for both style and functionality to be combined in our way of life.

The beauty of this collection is that it allows you to define what athletic means to you, whether that means going for a walk and ending up at your favourite coffee shop, walking your dog, hiking up and down the stairs in your home, as you watch the number of steps increase on your Apple watch, skating through your city, or you’re simply sat at your kitchen table, solving the latest work problem, or just being in oneness as you centre your spirit, mind and body – where the only thing you’re exercising is your mind.

Cultivated by New York based designer Chuks Collins, the collection is inspired by his diverse background and upbringing, integrating the sleek lines of New York streets, with the fractal geometric shapes and colours of ancient and current day Nigeria – a country that had a large influence on the designer’s childhood, and is often an inspiration for his designs, as he taps into his ancestry and the fond memories of childhood.

Inconvenient, uncomfortable, restrictive designs are on their way out, and sleek, ergonomic fashion that reflects the dynamic modern person, is the way forward. The TASOU collection is for those who see the world as somewhere to be explored, traversed, seized and embodied, and the pieces from this brand will ease you on your journey of life.

TASOU – The Athletic Side of Us – takes into account the dynamic fluidity of our lives – that is us being fashion forward, while allowing the athletic, ever-evolving aspect of your personality to be reflected in your style – And by athletic we mean, all that you are.

The TASOU brand sees the street and our homes as a runway – a place to present yourself through your fashion & Essential Accessories choices every single day – reconciling the Act self, with the Art self, in oneness of Infinity possibilities.